Industry Leader John Crowder Added to the Cambridge Who's Who Network
John Crowder is the recipient of an MBA from Saint Louis University

MARYVILLE, IL, August 30, 2010 /24-7PressRelease/ -- John Crowder, Director of Customer Marketing/Channel Strategy for the Fresh Bakery division of Sara Lee Corporation, has been recognized by Cambridge Who's Who for demonstrating dedication, leadership, and excellence in sales and marketing.

At the Sara Lee Corporation, Mr. Crowder currently manages the Customer Marketing function for Fresh Bakery, as well as internal and external sales communications. He oversees the development of shopper insights, category management, in-store marketing and customer supply agreements, and coordinates profitable pricing and promotion strategies. Mr. Crowder has helped drive the growth of the Sara Lee brand in Fresh Bakery from $150 Million in sales to now over $1 Billion in retail sales.

Previously, he served as interim vice president of customer management, managing a team of over 100 sales professionals against national accounts and regional customers in the Southeastern United States. He helped lead Sara Lee grow to its current #1 national brand status in Fresh Bakery, and his teams have been widely recognized as industry leaders in sales and category management in the $12 Billion Fresh Bakery category. With 20 years of professional experience, he attributes his success to his leadership skills, systematic approach, and strong financial and analytical expertise.

In 1990, Mr. Crowder received an MBA from Saint Louis University. He enjoys spending time with his family, and supports his local church and the National Foundation for Ectodermal Dysplasias. In the future, he intends to continue to drive successful business results and advance his career in the consumer packaged goods industry.

For more information about John Crowder, visit http://www.linkedin.com/in/johnpcrowder

Press Release Contact Information:

Ellen Campbell
Cambridge Who's Who
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